In a career spanning 25-years in the fitness industry, Paul Woodford has held senior roles at DC Leisure and OTB Group. He is now Director of Marketing and Partnerships at TA6 – the marketing and training brand of Alliance Leisure Services, providing impactful...
The ‘new’ normal actually looks a lot like the old normal, but without sleepers. Members that were paying and not visiting are gone, and you won’t recover them. So now is the time to focus on those who are awake; those that were using the club...
Joint director of the active leisure sector’s leading customer insight and business intelligence brand, Leisure-net, Dave Monkhouse has 36 years experience under his belt, specialising in the improvement of the customer experience, change management and the...
With a career in fitness marketing spanning 25 years in the industry, Andy Kidd has a wealth of experience and knowledge; he is perfectly placed to examine the latest trends and explore how marketing channels have evolved. Post-pandemic, fitness marketing is perhaps...
Lawrence King joined Hussle in March 2019 as the Head of Commercial Partnerships, with one simple remit – to get marketing agencies thinking about fitness collaborations for their clients, rather than yet more half price pizza, coffee and cinema tickets. The...
Last month, Hussle wrote an article in collaboration with Dr Paul Bedford, exploring the ‘unit economics’ of a fitness business. In the piece, Paul and our Director of Fitness Partnerships – Jamie Owens – stressed the importance of...
