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The importance of managing member expectations

The importance of managing member expectations

Claire Evans is a specialist in brand and marketing, with a career that has spanned a variety of industries, working both agency and client-side. In her current role at SweatWorks – a digital wellness agency that works with brands to deliver experiences to drive...
Innovation strategies for gyms and health clubs

Innovation strategies for gyms and health clubs

Founding partner of Retentions Solutions, Jon Nasta has consulted, advised and addressed more than 200 clubs worldwide and is regarded as one of the leading authorities on member retention.  His Retain™ model, which is used by health clubs, gyms, studios and fitness...
The surprising cost of pre-booked gym sessions

The surprising cost of pre-booked gym sessions

When the UK gym sector reopened in April 2021 many venues requested that customers pre-book their sessions. Although originally introduced as an operational measure to manage site visits  post-lockdown, some operators have continued to require customers to plan and...