The Side Hussle
Ideas, news and expert views on the hottest sales & marketing topics across the UK fitness industry
News:
Keep up-to-date with the latest news and topics to help you grow your fitness business
Green shoots emerge from the ‘Golden Quarter’
Earlier this year, Hussle provided an update on the performance of the UK fitness industry based on January data, a key month on which many operators had pinned their hopes of a strong recovery after two years of Covid-related turbulence. With the 'golden quarter' for fitness industry sales now over, we have revisited this data to provide an...
The 5 reasons why you should offer fitness incentives to your customers
At a time where free cinema tickets, dining discounts, and gift voucher incentives are commonplace, why should brands consider offering fitness...
Elevate 2022: ‘Powering Fitness Partnerships’
Marketing partnerships are a tried and trusted way for two companies to exchange value and mutually achieve their goals. However, this is a growth...
WPA Insurance partners with Hussle to provide ‘fitness as a benefit’ to 330k members
WPA Insurance has agreed a commercial partnership with Hussle to provide 'fitness as a benefit' to its 300k members. WPA Insurance is one the the...
Industry insight:
Ideas, tips and expert insight for sales and marketing professionals in the fitness industry
Green shoots emerge from the ‘Golden Quarter’
Earlier this year, Hussle provided an update on the performance of the UK fitness industry based on January data, a key month on which many...
What January tells us about the ‘Golden Quarter’ for the gym industry in 2022
January 2022 was a key month for the UK gym & health club industry. After almost 2-years of turbulence caused by Covid and the lockdowns that...
The importance of managing member expectations
Claire Evans is a specialist in brand and marketing, with a career that has spanned a variety of industries, working both agency and client-side. In...
Innovation strategies for gyms and health clubs
Founding partner of Retentions Solutions, Jon Nasta has consulted, advised and addressed more than 200 clubs worldwide and is regarded as one of the...
The surprising cost of pre-booked gym sessions
When the UK gym sector reopened in April 2021 many venues requested that customers pre-book their sessions. Although originally introduced as an...
Investing In Youth – So much more than fitness
Lesley Aitken is a specialist in sales and marketing, with a career in the fitness industry spanning more than 25 years. She is the founder of...
Escape Fitness podcast with Hussle CEO, Jamie Ward
Hussle's CEO, Jamie Ward, spoke to Matthew Januszek, host of the industry-acclaimed Escape Your Limits podcast, about how Hussle's collaboration...
Why Hussle partnered with McDonald’s
Last week, we announced that McDonald's is collaborating with Hussle to offer a fitness-based prize as part of its annual McDonald's Monopoly game,...
Get to know: Angie Tang
Whether you are the owner of a single gym or the director of a national chain of clubs, if you collaborate with Hussle then at some point you will...
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More about Hussle
Hussle is the UK’s leading consumer fitness marketplace.
Using the scale of our partner network we invest in highly efficient national and local marketing campaigns to generate new members and incremental revenue for gym operators of all shapes and sizes.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.