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Community and connection over convenience

Community and connection over convenience

The ‘new’ normal actually looks a lot like the old normal, but without sleepers.  Members that were paying and not visiting are gone, and you won’t recover them.  So now is the time to focus on those who are awake; those that were using the club...
Growing a fitness business in 2021

Growing a fitness business in 2021

With a career in fitness marketing spanning 25 years in the industry, Andy Kidd has a wealth of experience and knowledge; he is perfectly placed to examine the latest trends and explore how marketing channels have evolved. Post-pandemic, fitness marketing is perhaps...