Thanks to COVID, the sector has had a considerably longer ‘rest’ than any of us would have liked. Reports suggest operators have lost 30-40 per cent of members during the last year and in the region of £2.3 billion in revenue*. It stands to reason that every...
It’s estimated UK gyms have lost in the region of £2.3 billion in revenue* since the start of the pandemic. That equates to £354,000 per club. Competition has increased thanks to the proliferation of digital and at-home offerings and every operator has, to some...
Were I to do a pop survey of operators right now, as lockdown 3.0 continues, I predict their answers around the key challenge our sector faces would be pretty consistent. Repeated lockdowns have inevitably led to an increase in membership cancellations and fewer...
There’s no denying the past 11 months have been a rollercoaster ride for the fitness industry. Coronavirus has thrown our sector into disarray and, as I write, mid-way through lockdown 3.0, we find our doors closed and many staff furloughed once more. As we await the...
