Over the past few months, Hussle has been testing a new Membership Conversion Service (MCS) which has been built with fitness operators and is designed to support the upsell of single gym memberships to customers that would most benefit. The service was conceived...
Joint director of the active leisure sector’s leading customer insight and business intelligence brand, Leisure-net, Dave Monkhouse has 36 years experience under his belt, specialising in the improvement of the customer experience, change management and the...
With a career in fitness marketing spanning 25 years in the industry, Andy Kidd has a wealth of experience and knowledge; he is perfectly placed to examine the latest trends and explore how marketing channels have evolved. Post-pandemic, fitness marketing is perhaps...
Lawrence King joined Hussle in March 2019 as the Head of Commercial Partnerships, with one simple remit – to get marketing agencies thinking about fitness collaborations for their clients, rather than yet more half price pizza, coffee and cinema tickets. The...
Last month, Hussle wrote an article in collaboration with Dr Paul Bedford, exploring the ‘unit economics’ of a fitness business. In the piece, Paul and our Director of Fitness Partnerships – Jamie Owens – stressed the importance of...
