With a career in fitness marketing spanning 25 years in the industry, Andy Kidd has a wealth of experience and knowledge; he is perfectly placed to examine the latest trends and explore how marketing channels have evolved. Post-pandemic, fitness marketing is perhaps...
Lawrence King joined Hussle in March 2019 as the Head of Commercial Partnerships, with one simple remit – to get marketing agencies thinking about fitness collaborations for their clients, rather than yet more half price pizza, coffee and cinema tickets. The...
Last month, Hussle wrote an article in collaboration with Dr Paul Bedford, exploring the ‘unit economics’ of a fitness business. In the piece, Paul and our Director of Fitness Partnerships – Jamie Owens – stressed the importance of...
(This article was originally featured in Health Club Management Magazine. As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul...
Campaign magazine stirred up a good debate around the inclusiveness of fitness marketing recently, something we need to consider more deeply as a sector if we are ever to engage the 85% of the population who don’t currently use a health club or leisure centre in the...
Digital marketing skills are a ‘must-have’ for any fitness business, whether they are in-house or outsourced. Customers increasingly make buying decisions from the comfort of their own home which means your club needs to be seen to be considered. But the...
