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Fitness marketplace, Hussle, has launched a new commercial marketing deal with Barclays.

Barclays becomes the latest partnership secured by Hussle to provide fitness as a benefit to their customers, alongside existing Hussle partners including AXA Health, TESCO and O2.

From October 2022 Barclays will be adding Hussle to its Subscription Marketplace which can be accessed by 10m Barclays app users.

With flexibility at its heart, individuals can choose a fitness pass with Hussle to suit their health and wellness goals, with access to the largest network of gyms, pools and spas in the UK.

Lawrence King, Director of Partnerships at Hussle, said “This is a hugely exciting partnership which enables our gym partners to access a large, high-quality audience at no cost, and generate valuable extra revenue and member leads.”

“Our mission at Hussle is to source and facilitate deals like this and provide new sales channels for the operators we represent. We do this by providing commercial partners like Barclays with the truly national geographic coverage they require, fantastic variety of venues, and a single, consistent user journey.”


Interested in using Hussle to help generate new leads for your gym? Looking to sign up new members or generate revenue through large scale marketing partnerships? Find out more here.