It’s estimated UK gyms have lost in the region of £2.3 billion in revenue* since the start of the pandemic. That equates to £354,000 per club. Competition has increased thanks to the proliferation of digital and at-home offerings and every operator has, to some...
Were I to do a pop survey of operators right now, as lockdown 3.0 continues, I predict their answers around the key challenge our sector faces would be pretty consistent. Repeated lockdowns have inevitably led to an increase in membership cancellations and fewer...
There’s no denying the past 11 months have been a rollercoaster ride for the fitness industry. Coronavirus has thrown our sector into disarray and, as I write, mid-way through lockdown 3.0, we find our doors closed and many staff furloughed once more. As we await the...
In the previous two articles of the series, we’ve explored the real impact lockdown had on fitness operator revenues. Led by insights from roundtable discussions with facility owners across the sector, our main finding is that following an initial surge of pent-up...
We’re back for part two of our three-part series exploring the real impacts and challenges the fitness industry faces since reopening after lockdown. In part one, we explored the surprising impact on operator revenues as a result of enforced closure. In part two,...
The year 2020 will go down as a pivotal one for many sectors across the UK, and worldwide. Everyone’s been affected differently, but one thing all industries can agree on is that things won’t be the same as they were before. The fitness industry is in a unique...
