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Hussle has secured a commercial partnership with the AA; providing gym access through Hussle’s network of fitness partners to over 3 million AA Members.

The AA becomes the most recent partner secured by Hussle to leverage the scale of its gym network to attract commercial investment in the fitness sector, targeting a closed user group of AA policy holder Members.

In collaborating with Hussle, the AA is the latest partner to see significant value in providing fitness as a benefit to their Members, alongside existing Hussle partners such as American Express, TESCO and AXA Health.

The benefit has launched through the AA Smart Benefits programme and will be promoted via dedicated emails and a paid social campaign to the entire AA base Membership and will run throughout the course of 2022. 

Katie Spillane, Marketing Manager from the AA said: ‘’Hussle’s unique proposition which includes unlimited multi-gym access and access to online fitness classes is perfectly suited for our diverse UK wide audience’’

Head of Commercial Partnerships, Lawrence King, said: “We are delighted to partner with the AA and to provide their Members with access to the gyms we work with across the UK. This partnership truly benefits all parties, serving an obvious Member need whilst increasing gym usage and revenue for gym operators across the country.”

Interested in using Hussle to help generate new leads for your gym, sign up new members or generate revenue through commercial partnerships?  Find out more here.