The Side Hussle
Ideas, news and expert views on the hottest sales & marketing topics across the UK fitness industry
News:
Keep up-to-date with the latest news and topics to help you grow your fitness business
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Hussle partners with the AA to offer fitness as a benefit to over 3 million members
Hussle has secured a commercial partnership with the AA; providing gym access through Hussle's network of fitness partners to over 3 million AA...
AXA Health adds Hussle to its fitness proposition
From 7th March 2022, AXA Health will be adding Hussle to its fitness and wellness offers to further support their policy holders in being the best...
Hussle partners with what3words to help customers find gyms
Hussle has partnered with addressing technology company, what3words, to help new customers find any gym across the Hussle network. The what3words...
Industry insight:
Ideas, tips and expert insight for sales and marketing professionals in the fitness industry
Why CAC and LTV are key metrics to grow your fitness business
(This article was originally featured in Health Club Management Magazine. As the industry enters a phase of regrowth following the loss of members...
Getting started with digital marketing in fitness
Digital marketing skills are a 'must-have' for any fitness business, whether they are in-house or outsourced. Customers increasingly make buying...
Expert Insight: John Oxley P2
In the second of a two-part interview with industry veteran John Oxley, The Side Hussle continues to explore the post-COVID landscape for the UK...
Expert Insight: John Oxley P1
In a career spanning 35-years in the fitness industry, John Oxley has held senior leadership roles at Places Leisure, Active Nation and SLM,...
Get to know: Alex Green
After 10-years in regional management roles for the likes of DW Fitness First and Fusion Lifestyle, what has persuaded you to make the move from...
Monthly viewpoint: A change is as good as a rest
Thanks to COVID, the sector has had a considerably longer ‘rest’ than any of us would have liked. Reports suggest operators have lost 30-40 per cent...
Monthly viewpoint: What comes next?
It’s estimated UK gyms have lost in the region of £2.3 billion in revenue* since the start of the pandemic. That equates to £354,000 per club....
Monthly viewpoint: Re-imagining marketing
Were I to do a pop survey of operators right now, as lockdown 3.0 continues, I predict their answers around the key challenge our sector faces would...
Monthly viewpoint: Post-lockdown marketing: getting it right
There’s no denying the past 11 months have been a rollercoaster ride for the fitness industry. Coronavirus has thrown our sector into disarray and,...
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More about Hussle
Hussle is the UK’s leading consumer fitness marketplace.
Using the scale of our partner network we invest in highly efficient national and local marketing campaigns to generate new members and incremental revenue for gym operators of all shapes and sizes.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.