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WPA Insurance has agreed a commercial partnership with Hussle to provide ‘fitness as a benefit’ to its 300k members.

WPA Insurance is one the the UK’s leading not for profit health insurers and joins the likes of AXA Health, BUPA, The AA, Tesco Clubcard in selecting Hussle as the pathway for customers to find and use gyms and health clubs across the country. 

The benefit has launched through WPA’s Member Offer programme and will be promoted via a dedicated email outreach campaign which will run throughout the course of 2022.

A spokesperson from WPA said:  “As a health company, supporting good health and wellbeing is important to us.  As part of our strategy to help our members find the right solutions through our Member Offer programme, we are pleased to team up with a leading fitness brand such as Hussle.”

Head of Commercial Partnerships at Hussle, Lawrence King, said:  “We are delighted to partner with WPA and provide their members with access to the fitness venues we collaborate with right across the UK.  This partnership truly benefits all parties, creating a happier, healthier member base across WPA, whilst increasing gym membership, usage and revenue to operators across the country.”

Interested in using Hussle to help generate new leads for your?  Looking to sign up new members or generate revenue through large scale marketing partnerships?  Find out more here.