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Hussle has launched a new ‘marketing planning service’ for gym operators that collaborate with the fitness marketplace provider. 

The new service will be made available within the Hussle ‘Partner Portal’* and will provide visibility of the marketing partnerships and activity that Hussle is engaged in to generate new member leads and attract customers into gyms and health clubs across the UK.

The new service follows the recent announcement of a competitor heat mapping service to help operators better understand where their clubs are coming under the most competitor pressure and may benefit most from additional marketing resource.

Both services are part of a drive from Hussle to support operators with their B2C marketing planning, decision making, and bounce-back plans to generate more leads and new members in a highly efficient manner.

Head of Operations at Hussle, Angie Tang, said: “Whilst usage rates have bounced back comparatively well across the sector, these visits typically come from the members that were most engaged pre-Covid.  Active members have largely now returned.”

“However, overall membership levels across the sector remain suppressed and we at Hussle believe we can support our partners with increased marketing power, insight, lead generation and most importantly, new members via our Membership Conversion Service.

“To support this, our new marketing planning service in the Partner Portal will ensure our partners are well-prepared for new leads coming into their clubs as various commercial partnerships and campaigns launch in the months ahead.”

*When a gym or health club operator partners with Hussle they are given access to their own ‘Partner Portal’ as standard. This is a management and business intelligence platform that allows them to manage the participation of their venues within the Hussle marketplace and ensure that they are performing competitively in their area.

For more information on the marketing services that Hussle provides, please contact the team on: