In a career spanning 25-years in the fitness industry, Paul Woodford has held senior roles at DC Leisure and OTB Group. He is now Director of Marketing and Partnerships at TA6 – the marketing and training brand of Alliance Leisure Services, providing impactful...
Hussle has launched a new free service for the fitness industry, to provide operators with access to competitor ‘heat maps’. By using postcode location data and customised competitor segmentation a ‘heat map’ can be produced. This can be used to help...
The ‘new’ normal actually looks a lot like the old normal, but without sleepers. Members that were paying and not visiting are gone, and you won’t recover them. So now is the time to focus on those who are awake; those that were using the club...
Hussle has secured a commercial partnership with PlayMoreGolf, the UK’s largest flexible golf membership service to encourage PlayMoreGolf members to increase their fitness and decrease their golf scores. For gym operators this represents an effective new...
Over the past few months, Hussle has been testing a new Membership Conversion Service (MCS) which has been built with fitness operators and is designed to support the upsell of single gym memberships to customers that would most benefit. The service was conceived...
Joint director of the active leisure sector’s leading customer insight and business intelligence brand, Leisure-net, Dave Monkhouse has 36 years experience under his belt, specialising in the improvement of the customer experience, change management and the...
