The Side Hussle
Ideas, news and expert views on the hottest sales & marketing topics across the UK fitness industry
News:
Keep up-to-date with the latest news and topics to help you grow your fitness business
Escape Fitness podcast with Hussle CEO, Jamie Ward
Hussle's CEO, Jamie Ward, spoke to Matthew Januszek, host of the industry-acclaimed Escape Your Limits podcast, about how Hussle's collaboration with McDonald's is encouraging the sector to think outside the box, to try new things and to consider using unexpected partners to create a completely unique take on marketing. Asking Jamie about what...
Elevate 2022: ‘Powering Fitness Partnerships’
Marketing partnerships are a tried and trusted way for two companies to exchange value and mutually achieve their goals. However, this is a growth...
WPA Insurance partners with Hussle to provide ‘fitness as a benefit’ to 330k members
WPA Insurance has agreed a commercial partnership with Hussle to provide 'fitness as a benefit' to its 300k members. WPA Insurance is one the the...
Bootcamp UK adds 35 locations to the Hussle network
Hussle has partnered with Bootcamp UK (BCUK) to provide 35 new outdoor exercise venues across south and southeast England to customers that use the...
Industry insight:
Ideas, tips and expert insight for sales and marketing professionals in the fitness industry
Understanding and retaining customers
As Director of Membership and Sector Development at ukactive, Steven Scales leads the organisation's relationship with its members and is...
Operator Insight: New member acquisition through Hussle
This week, The Side Hussle sat down with Rupert MacKenzie-Hill, the CEO and owner of the successful Kiss Gyms chain. As a long-standing partner to...
Grow your fitness business with PR
Having supported leading brands in the health and fitness sector for more than 15 years, boutique PR agency, Big Fish, is well placed to offer...
Developing brand-led, inspiring marketing campaigns
In a career spanning 25-years in the fitness industry, Paul Woodford has held senior roles at DC Leisure and OTB Group. He is now Director of...
Community and connection over convenience
The 'new' normal actually looks a lot like the old normal, but without sleepers. Members that were paying and not visiting are gone, and you won't...
Providing value, even to members that don’t attend
Joint director of the active leisure sector's leading customer insight and business intelligence brand, Leisure-net, Dave Monkhouse has 36 years...
Growing a fitness business in 2021
With a career in fitness marketing spanning 25 years in the industry, Andy Kidd has a wealth of experience and knowledge; he is perfectly placed to...
How to grow your business through commercial partnerships
Lawrence King joined Hussle in March 2019 as the Head of Commercial Partnerships, with one simple remit - to get marketing agencies thinking about...
The common – but dangerous – misconception about ‘free’ members
Last month, Hussle wrote an article in collaboration with Dr Paul Bedford, exploring the 'unit economics' of a fitness business. In the piece, Paul...
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More about Hussle
Hussle is the UK’s leading consumer fitness marketplace.
Using the scale of our partner network we invest in highly efficient national and local marketing campaigns to generate new members and incremental revenue for gym operators of all shapes and sizes.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.
Get your gym listed
Listing your gym with Hussle is free and easy. Contact our team today to find out how we can support the growth of your business and give you the data and insight you need to optimise your sales and marketing decision-making.