(This article was originally featured in Health Club Management Magazine. As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul...
Digital marketing skills are a ‘must-have’ for any fitness business, whether they are in-house or outsourced. Customers increasingly make buying decisions from the comfort of their own home which means your club needs to be seen to be considered. But the...
In the second of a two-part interview with industry veteran John Oxley, The Side Hussle continues to explore the post-COVID landscape for the UK fitness industry. In part one we discussed John’s views on how operators may respond to the sales and marketing challenges...
In a career spanning 35-years in the fitness industry, John Oxley has held senior leadership roles at Places Leisure, Active Nation and SLM, affording him a wealth of experience and knowledge of the sector. During his career, John has seen countless trends come and...
After 10-years in regional management roles for the likes of DW Fitness First and Fusion Lifestyle, what has persuaded you to make the move from ‘operator’ to ‘supplier’ by joining Hussle? “As an operator, I’ve been close to the debate around services like Hussle for...
Thanks to COVID, the sector has had a considerably longer ‘rest’ than any of us would have liked. Reports suggest operators have lost 30-40 per cent of members during the last year and in the region of £2.3 billion in revenue*. It stands to reason that every...
