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New:  Competitor heat mapping service

New: Competitor heat mapping service

Hussle has launched a new free service for the fitness industry, to provide operators with access to competitor ‘heat maps’.  By using postcode location data and customised competitor segmentation a ‘heat map’ can be produced. This can be used to help...
Hussle partners with PlayMoreGolf

Hussle partners with PlayMoreGolf

Hussle has secured a commercial partnership with PlayMoreGolf, the UK’s largest flexible golf membership service to encourage PlayMoreGolf members to increase their fitness and decrease their golf scores.   For gym operators this represents an effective new...
31% of customers select gym membership in Hussle pilot

31% of customers select gym membership in Hussle pilot

Over the past few months, Hussle has been testing a new Membership Conversion Service (MCS) which has been built with fitness operators and is designed to support the upsell of single gym memberships to customers that would most benefit. The service was conceived...
Inclusive fitness marketing – the great debate

Inclusive fitness marketing – the great debate

Campaign magazine stirred up a good debate around the inclusiveness of fitness marketing recently, something we need to consider more deeply as a sector if we are ever to engage the 85% of the population who don’t currently use a health club or leisure centre in the...
Welcome to The Side Hussle

Welcome to The Side Hussle

I’m delighted to officially launch The Side Hussle, a platform that will provide the latest ideas, news and expert views on the hottest sales and marketing topics across the UK fitness industry. My hope is The Side Hussle will become a genuinely useful resource for...